Posts tagged as:

marketing

We are all online marketers

by Deputy Diva on July 6, 2009

in Cogitation

whichtestIf you are an entrepreneur, you are, on some level, involved in marketing your product or service. You get advice and help from marketer friends, from PR firms, from ad agencies, but in the end, you are always making the final call.

If you have a website or blog for your company, or if you do any e-mail marketing, you should visit Anne Holland’s WhichTestWon.com site. Holland shows the results of what is called “A/B Testing”. It brings marketing out of the rarified atmosphere of marketer’s gut instincts, and shows some real-life test results.

This week’s test asks “How Should You Rank Price Options: From High-to-Low or from Low-to-High?” Half of you probably have offers listed on your websites—you need this info!

Be sure to check out the list of Past Tests. You can learn whether those big orange buttons really work, or if submit button copy matters. Fascinating!

This post was written by Virginia Reuter of Ardentio for the Biz Diva.

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Get referrals!

by Deputy Diva on February 16, 2009

in Do One Thing

referral-business-cardReferrals can be the most valuable marketing tool to a small business, but most of us leave them to chance. Oh, we do good work, and we’re trustworthy and honorable, so we get some referrals. But what if you could create a system that would ensure that you got many many more?

John Jantsch posted an article called Design and Operate a Referral System on his blog, Duct Tape Marketing. He’s actually writing a book about it. He’s got a lot of good points, but the two most important in my opinion are:

  1. Educate your referrers. To do this, you need to be able to define very precisely who your ideal customer is, what they might say that will trigger your referrer into awareness, and what/how the referrer should tell them about you.
  2. Follow up with all. Send out a handwritten thank-you card to your referrer. And track referrals on your marketing measurement dashboard.

Which brings me to my question for commenters: Do you have a marketing measurement dashboard? Don’t you wish you did?

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