Posts tagged as:

entrepreneurs

We are all online marketers

by Deputy Diva on July 6, 2009

in Cogitation

whichtestIf you are an entrepreneur, you are, on some level, involved in marketing your product or service. You get advice and help from marketer friends, from PR firms, from ad agencies, but in the end, you are always making the final call.

If you have a website or blog for your company, or if you do any e-mail marketing, you should visit Anne Holland’s WhichTestWon.com site. Holland shows the results of what is called “A/B Testing”. It brings marketing out of the rarified atmosphere of marketer’s gut instincts, and shows some real-life test results.

This week’s test asks “How Should You Rank Price Options: From High-to-Low or from Low-to-High?” Half of you probably have offers listed on your websites—you need this info!

Be sure to check out the list of Past Tests. You can learn whether those big orange buttons really work, or if submit button copy matters. Fascinating!

This post was written by Virginia Reuter of Ardentio for the Biz Diva.

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Say Thank You!

by Deputy Diva on June 16, 2009

in Do One Thing

homemadenotecardsThe Biz Diva considers this one of the most powerful business practices around–and it’s free. Do it daily and you are guaranteed to have a more positive outlook on life. And you will be adding to the sum total of civilized discourse in the world!

It’s a thank you note! Actually, one successful entrepreneur we know, Jim Horan of The One Page Business Plan, says, “I write at least three. Every day. It puts me in a very positive state of mind.”

Ideally, you’d use some lovely customized stationery with your logo on it, but that can get a little expensive for a small business. So we did a little research and found the very nice Avery Note Cards at your local office supply store. You can print two-sided on them, and you can even print your return address on the envelope! And I only had to lay out about $25 instead of the more than $300 the local printer, Kinko’s, and Vista Print wanted.

This post was written by Virginia Reuter of Ardentio for the Biz Diva.

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3 Ways to Access Your Creativity

December 19, 2008

 

Business always requires a level of creativity, but in economically challenging times like these, creativity is essential for survival. But how can you access your creativity when you are staring at your stack of bills? You can’t. You have to do something different. Here are some ideas:

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