From the monthly archives:

February 2009

Presentation Advice from Chris Brogan

by Deputy Diva on February 25, 2009

in Perspiration

83152440Everyone I know is preparing presentations this week–including the Biz Diva. It’s a great opportunity to get your info organized, but I never know where to start.

Chris Brogan has a really helpful post called Make Better Presentations. He reminded me that people like to hear stories. It’s a very human trait. So I’m going to take advantage of that in mine.

Here’s a snippet from Chris on a framework that I used for my presentation:

  • Ask your audience a question that frames the speech.
  • Tell your audience how you’ll try and answer that question.
  • Start with a personal or investigatory story.
  • Drill down into the details of how the story applies to your presentation.
  • Offer some takeaways or next-actions for this.
  • Tell another personal or informational story.
  • Repeat the drill down points, the takeaways, etc.
  • Thread questions in earlier than the end.
  • Finish with a solid set of steps people can use to take action based on your presentation.

Do you have any advice that’s helped you with presentations? Let your fellow entrepreneurs know about it in the comments!

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sb10064147k-001We can complain about the shattered economy or we can take responsibility for our part in it. I choose taking responsibility, because at least I have some power. And it can be the first step in moving on, and in making decisions that will prevent it from happening again.

“It” being debt.

I’m going to start with the easiest to see: abuse of home equity lines of credit. I’m seeing a lot of this around, and there are some tragic stories. I feel sympathy for these women, because we all make mistakes. Where my sympathy ends is when they refuse to see how they were complicit in their own downfall.

Let me introduce you to Sondra No Plan. Remember how easy money was to get? It seemed like a fine thing to do, to start a business using all that lovely home equity. It felt like access to money was unlimited. Who needs a budget? Who needs to do profitability calculations? Who needs a plan? Without a road map, this businesswoman was at the mercy of the shiny objects. Whatever got her attention, that’s where her money went.

And now Sondra’s losing her house, and her business is not viable. She can’t figure out what went wrong.

[more…]

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I love this website: No Recession For Me

February 17, 2009

This is the place to go when you’ve heard one too many stories about the bad economy.
Stand up and reject the recession! This beautiful site is so well done that I think I want to watch it every morning. The music (it sort of sounds like “Bolero”) is enough to make me wade back into [...]

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Get referrals!

February 16, 2009

Referrals can be the most valuable marketing tool to a small business, but most of us leave them to chance. Oh, we do good work, and we’re trustworthy and honorable, so we get some referrals. But what if you could create a system that would ensure that you got many many more?
John Jantsch posted an [...]

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A Life of Weisure

February 9, 2009

Interesting new book out called Elsewhere, U.S.A.: How We Got from the Company Man, Family Dinners, and the Affluent Society to the Home Office, BlackBerry Moms, and Economic Anxiety. The writer, Dalton Conley, is a sociologist. He explores the ubiquitous complaint “I’m overextended!” as we are all challenged by [...]

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Day #7: 5 Ways to Reward Yourself

February 3, 2009

You’d think this one would be easy, but as entrepreneurs we are always looking forward, thinking about the next thing. And we are always chasing. Plus, for many of us, we are doing what we love. So its hard to reward ourselves. But necessary. Inc.com suggests an office pizza party or a long weekend. Here [...]

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Day #6: Sit Up

February 2, 2009

Yes, right now. Put both feet flat on the floor, check your elbow angle, and pretend there’s an invisible string coming out of the top of your head, gently pulling you into a straighter position. Your head should float on the top of your neck. 
My mom constantly reminded me to stand up straight. I thought [...]

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