From the category archives:

What's She Thinking?

horse-original-smallI’m a “head” person—I like to analyze things, I make rational decisions. I am more comfortable using my head than my heart. And in our culture, the head (rational, masculine, linear) leads.

But I’ve been noticing that my intellectual decisions sometimes don’t get me where I want to go—even the phrase “get me where I want to go” betrays that linear, rational mindset. With that mentality so deeply ingrained, how could I learn to trust my heart?

A horse taught me. A horse and Alyssa Aubrey, owner of Medicine Horse Ranch.

I went to Medicine Horse Ranch to work on the issue of self-care. As we walked out to the field, Alyssa had her eye on the herd of horses nearby. While I talked she watched them, and one of them came forward. The rest sauntered off.

Alyssa showed me how to do a lunge exercise, but before I could even take the line, my interaction with the horse took on a new quality. There was what seemed like a magical connection, and I burst into tears. The horse wrapped her head around my body. She almost scooped me up. I was embraced within her warmth.

I felt like the horse was very connected to me, supporting me, pushing me a little bit. I felt like I could take further step than I would take on my own because I had this support.

We stood there entwined for a long time.

And then Alyssa started talking to me, and I responded from my head. The horse walked off. I felt really deserted. Alyssa said, “The horse doesn’t have any time for your bullshit.”

The process revealed to me of how we use our mind and our thoughts and our intellect to process and make decisions, when it’s really our emotions and our sensations and our connections that should be driving the boat, that motivate our authentic selves.

As leaders, which most of us are at some point, we have to move from our center—our feelings—not just from our head. So we have to learn to value and use our feelings in being an effective leader.

I was so inspired by the experience that I wanted to share it with my friends and the women I work with. Alyssa and I created a course to help other women experience the force of opening their hearts to their own leadership power. You can read more about it here.

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lemon-treeAnd by that I mean: suck your time, suck your energy, and suck the joy out of your work.

When I decided to return to school, reality—in the form of needing large blocks of time—came flooding in. In trying to figure out where to get those blocks of time, I realized I had a client I spent a lot of time with every week—but that client didn’t pay my regular rate. I had spent 8 hours a week with this client for the past four years, making about the same as I did working 3 hours for my other clients.

That’s five hours! I can’t afford to give away five hours! My mind-set shifted and I recognized it was impossible for me to continue.

But wait. I count on that income. What if I don’t replace it?

That’s the fear, of course. What happened when I opened up that space was that something else—better clients—filled it. The proof is that I just had my best financial quarter since I started this business.

Here’s the lesson: When you realize the value of your time, your time becomes more valuable to everyone. Let go of the things and people that hold you back—they aren’t serving your best interests.

It’s really hard for us to let go of that which is known and comfortable, whether or not it’s a good fit. We tend to be resistant to making changes in our client base. Even if someone is not a good match, if we can count on a certain amount of money, we tend to be committed to that relationship.

How do you know if your client is not a good fit? One common scenario is that your business is shifting: bigger clients, higher rates, and yet you have a client who isn’t moving forward with you. You’re still giving them a discounted rate.

Can you differentiate between your ideal client and the client who isn’t right for you? The best way to do this is to define your ideal client. You can do that with this worksheet.

And then look at your list with honesty and commitment. Divide your list up into (1) perfect clients, (2) okay clients, and (3) clients to resign.

You know the next step. If you find yourself unable to take that step, give me a call at (707) 665-5410 or e-mail me at cynthia@bizdiva.biz.

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Leadership is not a 10 letter word. What does that statement mean to you?

March 25, 2010

I have had my eyes opened. I’m at Sonoma State, pursuing my MBA, and I have already learned a thing or two.
Such as: There is no single perfect or right leadership style. Being able to flex between many leadership techniques—picking the ones most appropriate for each situation—makes the best leader.
The Five Practices of Exemplary Leadership®

Model [...]

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What do you do when you find yourself in a new and uncomfortable situation?

February 10, 2010

I’m facing the reality that at the age of 53 I made the somewhat spontaneous decision to go back to school and get my master’s degree. When I made this decision, all I was thinking was that the program sounded like my kind of program, it’s something I always wanted to do, and I thought [...]

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The Lone Rider slept here

October 1, 2009

Having started and successfully exited several businesses, one learning curve I faced over and over again was my determination to go it alone. Fortunately, by the time I began building the business that grew into a multimillion dollar company, I had learned to get help!
We tend to have resistance to getting help because we think we [...]

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5 steps from overwhelm to clarity

May 25, 2009

Overwhelm has plagued me since my first day at my first job. I was a mermaid at Marineland, and I stood in my damp concrete dressing room under the fish tank I called home, and hyperventilated. I had to get that cold wet costume on (those shells there, that tail there), clean my breathing tube, [...]

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Discount price extended for How to Sell…

May 4, 2009

Remember that workshop I told you about? The one for those of you who need sales, but suffer from sales-a-phobia? The discount has been extended to May 11.
In case you don’t remember, this was the fact that inspired me to learn how to sell:
All entrepreneurs and business owners must learn sales skills. No one will [...]

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Make it New

March 9, 2009

Leverage your knowledge and expertise.
My clients who are successfully navigating the new economic paradigm are thinking creatively.
For example, a health and wellness studio had some physical space that they thought of as dead weight. They thought they might rent it out to an esthetician or a masseuse to get some additional income. When we met, [...]

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3 Ways Getting Real Would Have Saved Sondra’s House

February 20, 2009

We can complain about the shattered economy or we can take responsibility for our part in it. I choose taking responsibility, because at least I have some power. And it can be the first step in moving on, and in making decisions that will prevent it from happening again.
“It” being debt.
I’m going to start with [...]

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